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Why Telemarketing is more important than ever in COVID-19 times

After the initial shock of the March lockdown, when everything did momentarily grind to a halt, we have seen business increase exponentially. Once people got to grips with the likes of Zoom and Teams and realised their full potential, our order book started to fill up and we have never been busier.

Used carefully as part of the B2B lead generation and sales process telemarketing has always played a key role in the growth of many businesses. Customers and prospects need more than ever to be reassured, nurtured, and shown empathy – which can be difficult in these unsettled times with reduced available headcount due to furlough, and potentially disconnected teams working from home.

A professional, well briefed telemarketing team can step in and help you:

  • Stay in touch
    • Connecting with your existing prospects, and helping build a strong relationship in times when everybody needs support, understanding and a friendly ear
    • Establishing genuine empathy, positioning your business and brand as one which genuinely cares about its customers
    • Rekindling relationships with lapsed contacts.
  • Expand your prospect pool and reach
    • Contacting your warm leads and establishing a personal, human rapport with them
    • Developing a sales pipeline.
  • Meet decision makers – in person when allowed, by phone or Zoom
    • Making sure to identify the right contacts for you
    • Setting qualified appointments on your behalf.
  • Keep your data up to date
    • Cleaning up your databases on an ongoing basis
    • Ensuring you target the right customers.
  • Conduct surveys
    • Either customer satisfaction surveys
    • Or information and feedback gathering on your products or services.  

Telemarketing is highly measurable and can be a very cost-effective tool when deployed with clear objectives and quality data. COVID-19  presents new challenges, but also opportunities for those agile enough to use all the tools at their disposal – and telemarketing should be a key tool in your armoury to get close to your prospects, build rapport and confidence, and be seen as pro-active.

One of our customers said this week;

‘Really appreciate all you have done with all the appointments, it has really inspired me with Lockdown 2.0 to just crack on and get myself out there. Couple of really solid meetings today.’

Virtual Leads have built a strong expertise across a number of sectors over the years, helping many companies with appointment setting and lead generation, resulting in new opportunities and connections.

Do not hesitate to get in touch for an informal chat.

lesley@virtualleads.co.uk  or  020 3778 0668

Testimonials

I have been working with Lesley for 4 years now and from my experience working with her, I have been thoroughly impressed with her level of professionalism, expertise, and dedication to achieving results. One of the things that stands out about Lesley is her ability to consistently identify potential customers and know how to engage them in a way that opens the door for us. Although Lesley and I have been working together for some time, she still takes the time to understand my needs and never assumes. Overall, I have been extremely impressed with Lesley who has ultimately been fundamental in driving my business to where it is today. I would highly recommend her and her team to anyone looking for an outsourced sales team to help them achieve their business goals.
Myles AddisonRevolution RTI Ltd
‘In over 35 years of using a range of telemarketing services, I personally have never found anyone who as good as Lesley at Virtual Leads. When Lesley undertakes appointment bookings we very, very rarely experience no-shows or meet people who do not understand why we are there. In the first year Lesley and her team at Virtual Leads have significantly enhanced our presence in our core market place and we could not recommend them highly enough.’
Mel Loades Personal Guarantee UK
The telemarketing campaign conducted by Lesley Harris-Brown and the Virtual Leads team has been hugely successful. On the day the calls are made they achieve an impressive average of 10+ appointments per day; all quality targeted leads. Getting new business is tough but thanks to the effort of Virtual Leads we have many potential new cases and we are top of mind with an increasing number of prospects . Their telephone skills are excellent and they never fail to deliver. I would highly recommend them.
Richard HasseckCavendish IP Solutions
Lesley and her team has been working with my company for past 10 months and made a real difference in my business. We have grown with her help, it has opened doors which were impossible to get through especially with some large of firms of Solicitors and Estate Agents. With Lesley just one call which turns lead into a prospective business.
Bharti BhuvaManaging Director, Whitefield Legal Services
We were impressed at the sheer volume of leads Lesley and her great team supplied us over the period we worked with them. We will most certainly be using them for our upcoming events and will book Virtual Leads again without a second thought.
Chris LookerArchive Acumen, Document Storage & Records Management
During our initial meeting, Lesley told me how I could increase my client base by using Virtual Leads. I was sceptical, but my scepticism was soon proved to be unfounded. The team at Virtual Leads managed to get me good, qualified appointments with the key decision makers in the companies I wanted to target. She made it appear easy, but I’ve tried it myself and it’s not! I now use Lesley and her team at Virtual Leads for a lot of my company’s marketing by and will continue to do so as they are getting me results.
Andrew BergCompton Healthcare
Evolve commissioned Lesley Harris and her dedicated team at Virtual Leads to drum up business for events at our stunning Kent House Knightsbridge over the Summer. We were amazed by her enthusiasm, attention to detail and her follow-up calls which in effect have already led to four show rounds, several of which are looking extremely promising.When appointing Virtual Leads, you are guaranteed a large number of daily calls, polite and straight-talking dialogue and an escalation in inquiries.
Gary PetersDirector, Evolve Events
Lesley and her team secured some very useful leads for us. They worked extremely effectively, understood my requirements and kept me in the loop throughout the duration of the campaign they ran for me.
Ian ChristieDirector, IC-Works
It is not often that I take the time to write testimonials for a supplier, but I feel I must commend good work. We recently engaged your services to call my old company clients, by the end of the first day you made 6 new appointments for Westtek and some have now come back to Wesstek resulting in thousands of pounds in return. We will soon be booking you to do more calling and hopefully get the same excellent result.
Francis WestDirector, Westtek
We have used the services of Virtual Leads on numerous occasions and have always been impressed with the results. The team have always been responsive and understanding of our needs and each set of bookings has brought us meetings and contracts. I wouldn’t hesitate in recommending Virtual Leads to any company which sees telemarketing as an important method of client acquisition.
Peter BatkinBugBusters UK Ltd.
Dear Lesley, I just thought you should know that the service we received from Virtual Leads Uk was great. Your staff understood exactly what we were looking for in terms of sales meetings with potential clients which translated to successful business. They certainly saved us a lot of time and we would readily recommend your services to any company looking to increase their market share as Virtual Leads did for us.
Peter LaurieLeonard Curtis
I had a 121 with Lesley recently and I asked her: how could you help me in my business? The second Lesley started speaking I knew I had to work with her. Lesley is clearly very experienced in what she does and was able to tell me the ins and outs of cold calling specific to my industry in a matter of minutes. No amount of questions were too many for Lesley. No amount of information I sent was too much for Lesley. She was always thinking of and looking for ways to make my business stand out and get results. Lesley has learnt about my business with passion and has such a drive to get the enquiries to come flooding in. In just one day, Lesley was able to connect me with 11 new businesses. I knew Lesley was good. I’ve heard a lot about her. But I didn’t realise just how good she was! Our super charming, chatty Lesley truly is the best. I would highly recommend her.
RishmaPrint.com
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