Lead generation services can only be as good as the tools you use, so make sure you have a mobile optimised website.

Google has always had very complicated algorithms for deciding how to rank websites, and it is now penalising websites that are not mobile optimised. This means that if your website doesn’t work on mobile devices such as phones and tablets then your search engine optimisation will suffer.

This means that is more important than ever to ensure your website is mobile ready.

 

Opportunities

However, you shouldn’t look on this change as a penalty, but instead as an opportunity for you to turn your website into a lead generating engine. When thinking about your website don’t just think about it as an information source, think about it as part of a larger user experience.

Did you know that a huge number of people browse on mobile devices before making a purchase on a desktop? Just because your mobile visitors may not be converting straight away doesn’t mean they aren’t converting at all, so keep these visitors in mind when considering your user experience.

In order to get a good idea of how your website is functioning for many of your clients, make sure you have good analytics in place to ensure that you can track the impact of any changes you make. Ensure your Google Analytics is set up correctly to capture this data in a usable and useful way for your organisation.

Find out more about lead generation through mobile sites on the PerformanceIN website